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Who is Lonelygirl15? Your kids probably know.

The Internet has exploded with controversy about Lonelygirl15 - a very popular YouTube video blogger.

Lonelygirl - aka Bree - claimed to be a home schooled teenager with an obscure religion. Her age was never clear, but she was believed to be in her early teens. She had a dedicated cult following of people interested in what her background was and what her religion was all about. Was she a satanist? Who was she?

Well, it turns out it was all a fake - orchestrated carefully by a LA talent agency - probably to promote an upcoming movie or project.

I think it's a fairly brilliant, cutting-edge marketing strategy, but it does bring to mind several items of food for thought:

1) It is easy to be a fraud on the Internet
2) Teenagers are easy targets for fraud - because they spend so much of their time in online communities like MySpace and YouTube where, historically, images have been taken at face value.
3) I wonder if bloggers and vloggers have an obligation of sorts to let their audience know if components of their story is fabricated. Unlike reality TV, nothing on the web is regulated and audience members don't know the credentials of the orchestrators.

It's interesting stuff, I think. And hopefully something for the kids to remember the next time they make friends with the "13-year-old girl from Oklahoma" on MySpace. She might be a 64-year-old studio head from Los Angeles.


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